South Africa, Aug. 24 -- Essentially a score predictor game, The Caxton Cup saw industry professionals taking on each other, and their agencies, as they tried to predict the exact score of upcoming games in the World Cup.

It brought together themed gamification, competitiveness and mobile engagement in one highly engaging, relevant competition, where industry fame, bragging rights and a much-coveted office foosball table were all on the line.

The outcome? A total of 25,560 engagement actions in just 39 days!

The campaign also recorded:

Most notable was the more than 9,000 updates to players' score predictions. This illustrated the strong pull the campaign created to keep players constantly engaged and interacting with the competition....