South Africa, Oct. 15 -- Carat, dentsu's global media agency, has launched Difference Engineered, a new global positioning and brand identity that sets out its ambition to create greater differentiation and measurable advantage for clients.

The launch comes at a significant moment of momentum for Carat globally, following its recognition as 2026 Media Network of the Year at Cannes Lions, as well as continued client and new business growth.

In South Africa, the launch builds on Carat's own strong momentum and reputation as one of the country's leading media agencies. The agency was named Media Agency of the Year at the 2025 Financial Mail AdFocus Awards and recognised as Media Agency of the Decade by Scopen in 2026. These achievements re...