South Africa, March 30 -- The DOOH billboard is positioned between the Allandale and New Road offramp on the N1 in Midrand.

For Car Service City, the placement is more than a high-impact brand moment. It is a very visible reminder of where motorists can go for service and repairs they can trust.

The campaign, built around sharp, relatable lines like "Car backfiring in the wrong neighbourhood," "Not getting what you're paying for?" and "Always parking downhill 'just in case'," taps into the very real frustrations South African motorists know all too well.

With humour, relevance and a clear message, it reminds drivers that when it comes to servicing and repairs, cutting corners can cost you.

The refreshed Don't Be That Guy campaign buil...