South Africa, April 15 -- That gap is exactly what the Social Media Landscape Report (SMLR) aims to address. Produced annually by Ornico in partnership with World Wide Worx and Ask Afrika, the report builds a detailed picture of how South African brands, agencies, and marketers are using social media. It highlights what is working, what is shifting, and where the industry is heading.

"The value of the Social Media Landscape Report lies in its ability to reflect the realities of the local market," says Oresti Patricios, CEO of Ornico. "Now in its 16th year, it remains one of the few industry resources built on direct input from South African marketers. The more the industry contributes, the more powerful and relevant the insights become."...