South Africa, Sept. 21 -- His role? To help more South Africans discover the people, stories and purpose behind The Unlimited.

While the company has offered its services to South Africans for over 30 years, many South Africans still don't know the story of The Unlimited- including Habana, who just a few months ago also didn't know who The Unlimited was.

"I honestly had never heard of The Unlimited," he says. "But the more I learnt about the impact they're having, the more curious I became."

A wingman, not a spokesperson

"This was never about finding a celebrity to endorse our brand," says Susie Hart, head of brand at The Unlimited.

"We wanted someone alongside us who was genuinely curious, someone prepared to experience The Unlimited...