South Africa, Sept. 30 -- This year Birdwatching at the Loeries gets inside the hottest conversations shaping advertising, culture and creativity right now.

This year will feature Siya Metane, CEO of SlikourOnLife and founding member of legendary hip-hop group Skwatta Camp, who explores the rise of music commerce and why music is rapidly becoming a powerful new channel connecting brands, artists and audiences.

Nhlanhla Ngcobo, group executive creative director at VML South Africa, will take us behind the scenes of the viral Vaseline Mntana ka Gogo story, revealing what it really takes to turn a great creative idea into a cultural moment.

Award-winning creatives will reveal the work they most wish they'd created, and industry leaders wi...