South Africa, Nov. 9 -- The ruling follows a consumer complaint against an advertisement by Star Motor Group for Jetour Vanderbijlpark, which appeared on YouTube in September 2026.

The complainant argued that the vehicle is manufactured in China by Chery Automobile and imported into South Africa as a fully built-up unit. The use of the claim alongside a prominent South African flag was said to give consumers a false impression about the vehicle's country of manufacture.

Star Motor Group did not respond to the complaint.

In its 29 October ruling, the ARB Directorate found that the wording "built in South Africa" creates an unambiguous impression that the vehicle is currently being manufactured in the country.

The Directorate also refer...