South Africa, Oct. 20 -- As generative AI becomes embedded in creative production, there is an understandable assumption that many of the functions traditionally associated with project management, like scheduling, consolidating information, tracking deliverables, summarising meetings, coordinating workflows, and reporting on progress, can increasingly be automated.

That assumption is partly correct because AI can do many of those things, and increasingly it will. The mistaken conclusion, however, is that this makes the project manager less valuable.

In an AI-first creative business, I would argue the opposite is happening. We need excellent project managers more than ever; in fact, we're actively trying to hire hundreds of them across ...