South Africa, Oct. 13 -- This is according to PwC's Africa Entertainment & Media Outlook 2026-2030, which shows that digital growth is reshaping Africa's entertainment and media (E&M) industry in South Africa, Kenya and Nigeria.

Artificial Intelligence

On a continent characterised by extraordinary linguistic and cultural diversity, AI presents another opportunity to expand the reach and relevance of African entertainment and media as it could help more African creators, languages, stories and perspectives connect with audiences at home and around the world.

Through translation, subtitling and localisation, AI can help content cross language barriers and reach wider audiences, while recommendation and discovery tools can make African st...