South Africa, Nov. 6 -- The study will examine the communications industry in Kenya, providing an independent view of the evolving marketing and communications landscape and creating an opportunity to benchmark the East African market internationally.

Cesar Vacchiano, President and CEO of Scopen, says the expansion into East Africa is a natural progression following the success of the research in South Africa.

"Our experience in South Africa has demonstrated the value of independent, rigorous research in helping marketers and agencies better understand their own market. East Africa is an exciting and rapidly developing communications market, and we are delighted to bring Agency Scope to the region."

Broader African industry

Johanna Mc...