South Africa, Oct. 21 -- "We see 2027 as the opportunity for marketers and their agencies to study the industry and apply innovations from the recent past, while continuing to seek new ways of collaborating and growing their businesses, based on robust data," says Cesar Vacchiano, president and CEO of Scopen International, who will be arriving in South Africa in February to talk to agencies about new additions to the study ahead of the fieldwork.

"The seventh wave of the Agency Scope study is starting to build momentum in South Africa," says Johanna McDowell, Scopen partner and CEO of the Independent Agency Search & Selection Company (IAS), who notes that the study is published every two years after in-depth interviews with the highest-l...