South Africa, April 1 -- When not strumming the strings, Luckin occupies herself by being one of the top three most admired creatives in the ad industry, having been chief creative officer of Ogilvy, Grey, and most recently VML, following a successful career at TBWA Hunt Lascaris.

She has won every major award you have heard of, and some you haven't, and has been a judge on most of those awards, too. So, she knows a thing or two about making great work.

She is taking an ownership stake in the upstart agency, which recently celebrated its second birthday by winning a Best of Year award from the Creative Circle and ranking sixth in its creative rankings, and will join Roanna Williams as co-CCO, which will never be pronounced 'coco' and de...