South Africa, Aug. 31 -- Founded in 1904 by R. Adami, the family business has operated across four generations, becoming part of the commercial fabric of Cradock (Nxuba) and the surrounding region.

The partnership with Powertrade, the wholesale and hybrid retail format developed by Unitrade Management Services (UMS), is intended to strengthen Adami's proposition for consumers, independent retailers, traders and local businesses.

The collaboration brings increased buying power and operational efficiencies to the business, alongside a broader product assortment, competitive pricing and enhanced promotional opportunities.

For Adami's, the move represents an evolution rather than a departure from its roots.

"This partnership marks an exci...