South Africa, June 23 -- AAA School of Advertising has launched a refreshed brand positioning, Where the best get better, underpinned by a guiding principle that has grounded the institution for decades: AAA is where legends are born.

The positioning reflects both the school's heritage and its future direction. For generations, AAA has helped develop many of the creative minds who have gone on to shape South Africa's advertising, marketing, communications, and design industries. Today, it continues to evolve alongside a rapidly changing realm while remaining committed to developing talent that can thrive in the working world.

Clea Dias, group marketing director at AAA School of Advertising, says that this new positioning reflects the in...