South Africa, June 10 -- Avikar Ramsundra, Dean of AAA, says the qualification addresses a critical absence in the postgraduate landscape. "Most tertiary degrees are either course- or research-based," he explains. "We saw a need to bridge this gap. Our master's programme equips graduates with theoretical understanding, analytical precision, and practical application."

Ramsundra says the programme is purpose-built for established marketing professionals and creative strategists looking to upskill, and aspiring digital leaders who want to progress their careers by bringing world-class, value-adding knowledge and expertise to their organisations.

He is most excited about how this qualification equips graduates to apply evaluative thinking ...