South Africa, Nov. 11 -- However, KZN's opportunity extends well beyond its seasonal appeal. Its residents continue to make purchasing decisions, manage household budgets and spend across everyday categories long after the holiday season has ended. At the same time, the province's broader business environment, infrastructure and economic potential create opportunities for brands and businesses looking to invest and grow.

For brands planning their 2027 media investment, there is a strong case for taking a more consistent approach to the province.

Kagiso Connect's SoundInsights research provides a closer look at the consumers behind this opportunity, including their attitudes, household spending patterns and purchasing behaviour.

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