South Africa, Oct. 14 -- Taking place on Saturday, 17 October, at Thaba Eco Trails in Johannesburg, the family-friendly 5km walk and run forms part of Breast Intentions' Give Hope. Fund a Scan campaign, which aims to improve access to breast cancer screening and support early detection.

The partnership brings together radio, experiential marketing and a fundraising initiative, using audience engagement beyond the airwaves to encourage participation in a health-related cause.

Every ticket sold contributes to the campaign, with the funds intended to help women who might otherwise face barriers to accessing mammograms.

Radio engagement extends beyond the airwaves

5FM will broadcast its 5 Weekend Breakfast show live from the event, with p...