South Africa, April 30 -- That growth, coupled with a bold move to cut plant-based milk prices by 25% during a high inflation period, has positioned ButtaNutt as a serious challenger in a category still in its infancy locally.

Plant- based milk currently makes up an estimated 1.5% of dairy consumption in South Africa, but is growing steadily as consumers shift towards more health-conscious and environmentally friendly choices.

For founder and CEO, Antoine van Heerden, scaling a niche category hasn't come easy. "From access to capital, a talent pipeline, and needing to strike a balance between a high-quality product and affordability - the learnings have come thick and fast," he says.

From student digs kitchen to strategic partnership ...