South Africa, May 28 -- The new extended deadline for entries is scheduled for Friday, 12 June 2026.

The extension provides entrants with additional time to finalise and refine submissions ahead of judging for the 2026 programme, which continues to recognise and celebrate marketing communication that delivers measurable business results.

"Effie remains the benchmark for marketing effectiveness globally, and the standard of work being submitted into the South African programme continues to reflect the importance agencies and clients place on proving the impact of their campaigns. We encourage entrants to use the additional time to ensure their cases clearly demonstrate the strategic thinking, creativity and results that underpin effectiv...