South Africa, July 17 -- A public relations practitioner since 2007 and founder of Yolandi de Wet PR, Yolandi de Wet has spent nearly two decades helping clients build meaningful relationships through strategic communications, media engagement and brand storytelling.

Bizcommunity spoke to De Wet about the importance of trust, why real relationships still matter most, and why she believes patience remains one of the profession's most valuable skills.

I was born and raised on a farm in Upington in the Northern Cape, finished school in 2005 and moved to Cape Town in 2006 to study Public Relations at Cape Peninsula University of Technology (CPUT). I completed my practical training at Marlene Truter Communication and was appointed to remain ...