South Africa, July 23 -- In an era of AI slop, synthetic content and algorithmic noise, the pitch for the "Essential Human OS" - judgement, relationships, ethics - is an easy one to make.

We, communicators, seem to be fighting a losing battle to keep our place as the trusted human layer that keeps institutions credible while everything else gets automated.

SA: A live experiment

Our country, South Africa, is currently running a live experiment in how golden this age really is, and the results are not flattering.

For the past month, the political establishment has been consumed by allegations that Resolve Communications - the lobbying and public affairs firm chaired by former DA leader Tony Leon - traded on its proximity to DA public re...