South Africa, July 30 -- AI doesn't have a news cycle; it has a memory.

When a customer, investor or journalist asks an AI platform about your company, it draws on everything ever published about you.

If the last credible word on your crisis is the accusation, then the accusation becomes the answer. Permanently.

The record that exists long after it

The risk is compounded by how AI systems handle information.

A landmark study by the European Broadcasting Union and the BBC, which evaluated more than 3,000 responses from leading AI assistants, found that 45% of answers contained at least one significant issue, including outdated information presented as current fact.

For a company that weathered a crisis two years ago, that can mean AI...