South Africa, July 9 -- For those who don't know, the A-Beauty movement - led by actor Idris Elba and his wife, model Sabrina Dhowre Elba - is centred on indigenous African ingredients such as rooibos, baobab, and shea butter.

While Vogue may have asked "Is African Beauty the Next Big Global Trend?"

Matsebula is answering with a resounding "of course!"

Championing South African ingredients meant for South African hair, Girl Boss Africa incorporates African botanical ingredients because Matsebula believes Africa has always had beauty wisdom worthy of global recognition.

Beyond superficiality, Matsebula views beauty as a vehicle to help women reach their full potential and aims to create community, retail, and entrepreneurial opportunit...