South Africa, Aug. 20 -- Growing up in South Africa's Eastern Cape, Dlatu found creative expression in everyday moments - colouring as a child, putting outfits together, baking bread and experimenting in the kitchen.

Today, that instinct has evolved into a career spanning social media strategy, influencer management, PR, copywriting and brand experiences across Pepkor's fashion and lifestyle brands including Ayana, Refinery, Refinery Junior and Osmo.

But behind the campaigns and brand strategies is a philosophy that has remained constant: leave people better than you found them.

It is a lesson passed down by her grandmother, one that Dlatu says she learned not only through words but by watching her live it.

"My grandmother didn't just...