South Africa, Aug. 6 -- Today, it has evolved into one of South Africa's best-known e-commerce platforms, offering hundreds of deals across multiple categories while serving millions of value-conscious shoppers.

But for Venter, the company's biggest transformation hasn't been about technology or product expansion; it's been about people.

Reflecting on her leadership journey for Women's Month, Venter says the company's evolution has fundamentally reshaped the way she thinks about growth.

"In the beginning, we had a very flat, entrepreneurial structure, and we've worked hard to keep that DNA alive," she says. "We still encourage people to ask, 'What if?' and challenge the status quo."

As the business expanded, however, she realised that...