South Africa, Sept. 9 -- Reynell, who is the founder of Paddington Station PR, leaves the role with a frank assessment of South African PR - from its struggle to move beyond familiar ideas to the need for greater confidence in its value. As Thabisile Phumo of Sibanye-Stillwater takes over as chief judge, with Nabiella DeBeer of Havas as deputy chief judge, Reynell is turning his attention to a bigger challenge: strengthening Africa's voice and encouraging communicators to stop waiting for permission to tell their own stories.

You've spent several years in leadership roles at Prisa, including as Chief Judge of the Prisms Awards. Having now stepped away, how would you assess the state of the South African PR industry today? What is it gett...