South Africa, April 22 -- Entries close in three months on 2 August 2026.

Kaleidoscope: Patterns of Impact Across Past, Present & Future

The 2026 awards are anchored in the theme Kaleidoscope: Patterns of Impact Across Past, Present & Future, a concept that reflects the evolving role of communication in shaping meaning, influencing systems and contributing to sustainable development.

Much like a kaleidoscope reframes familiar fragments into new patterns, the theme recognises how strategic communication brings Africa's past, present and future into sharper focus - revealing new possibilities with every turn.

Prisa President Bradly Howland says the theme arrives at a pivotal moment for the continent and the profession."Africa's communic...