South Africa, Oct. 23 -- This year's Loeries Young Creative, Sebastian Dupper, a mid-art director at LePub in Johannesburg, says the award is really special.

"You grow up in this industry knowing those names - seeing their work and thinking, okay, that's the standard. So to have your name in the same sentence is something really special," says Dupper.

He adds that the standard at the Loeries is genuinely humbling.

"After seeing the work of my fellow finalists, winning in that company meant something that words will never be able to describe. That moment will stay with me for the rest of my career."

While that moment will stay with him forever, the journey to it is five years of work in advertising across three different agencies, with...