South Africa, Sept. 17 -- The brand's Reclaiming African Time campaign asks South Africans to look again at a phrase often reduced to lateness.

Importantly, the campaign doesn't excuse lateness or dismiss punctuality and responsibility.

It explores broader African understandings of time: time as presence, connection, community, and the meaning attached to a moment.

For Castle Milk Stout, a brand with a long-standing role in celebrating African heritage, the campaign continues its commitment to championing African culture, creativity and storytelling.

By bringing together cultural voices from different disciplines, Reclaiming African Time reflects the brand's belief that culture is not only inherited; it is interpreted, shared and kept...