South Africa, April 9 -- Launched under Unesco's Social Media 4 Peace initiative, the Build or Break campaign responds to the rising threat of technology-facilitated gender-based violence (tfGBV) by addressing its root causes - not just its symptoms.

From toxic masculinity to positive identity

At a time when online spaces are increasingly shaping identity and self-worth, the campaign highlights how harmful narratives around masculinity are impacting young men themselves.

Exposure to misogynistic content, often amplified by algorithms, is not only fuelling abuse but reinforcing narrow, unhealthy definitions of success, power and belonging.

Recent public conversations about the rise of the so-called "manosphere", including themes explor...