South Africa, July 28 -- The event will feature a lineup of Cannes jurors discussing the Direct, Print & Publishing, Glass Lion for Change and the holy grail, Titanium, categories.

Direct Lions

The biggest trend in the Direct Lions category and subcategories was how brave agencies and clients are being with big and small budgets across B2B, B2C and purpose-driven work says McCann Joburg group head art director, Khethiwe Makhubo, who represented the country on the Direct Lions jury.

"There is this collective return to the roots of strategic, insight-led and instinctive advertising, no gimmicks and no frills, even with the pressure to adopt newer mediums and tools like AI."

Print and Publishing

Think Creative Africa, co-founder/CCO, Nk...