#BehindtheIMC | Cassava Technologies' Ifeoma Jibunoh: AI shifting African businesses
South Africa, June 1 -- "I am not there to talk at the room, I am there to think with it. To share what has worked, what has not, and what the next chapter of marketing leadership looks like for those of us building in emerging markets," says Ifeoma Jibunoh, Cassava Technologies' corporate VP: chief marketing officer.
She will take on the topic of AI at African Scale. Building the Infrastructure That Shifts Business at the Nedbank IMC Conference 2026 that takes place on 17 September at the Mosaiek Teatro in Fairland, Randburg.
Transformer. I have spent my career moving into organisations and markets where something needs to change, and making it happen.
The fact that marketing has never mattered more, and never been more complex. For t...
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