South Africa, June 30 -- Keeping it real

The phrase stems from the fact that AI has historically struggled to accurately replicate human hands. While AI-generated images are improving rapidly and becoming more convincing every day, hands have remained one of the most reliable clues that an image is artificially created.

In response, Windhoek Beer launched the The Real Guy campaign and documentary, starring Kenyan content creator James Kumar, who was born with polydactylism, a congenital condition in which a person is born with one or more extra fingers or toes. Kumar has 12 fingers in total.

Watch the documentary here.

Kumar says he was initially sceptical when Windhoek approached him. "I was both surprised and honoured," he says. "In...