South Africa, July 1 -- Founded in Cape Town in 2014 at M+C Saatchi Abel, part of The Up&Up Group, The Street Store is the world's first rent-free, premises-free, free pop-up clothing store for those in need.

The Winter campaign featured personified garments on posters with the lines He ghosted you. His sweater didn't and the Wardrobe DiariesStitch & Tell digital series amplified the idea across broadcast and social media platforms.

Keeping excuses

Kicking off in March 2026, the campaign culminated on 23 May in pop-up stores around the country, which M+C Saatchi Abel hosted in Cape Town and Johannesburg with longstanding partners, The Haven Night Shelter and The Salvation Army, respectively.

While hundreds of people in need shopped wi...