South Africa, Nov. 9 -- The campaign brings its new caffeine-free sparkling range into the moments where South Africans already move, meet and make choices by spanning 160 content creators on TikTok and Meta feeds through Brand Influence, alongside a short film developed with creative agency Hello Square.

"Our thinking with 'Live on the Plus Side' is to make the campaign part of the places and moments our consumers already know.

From creators and campuses to commuters and stores, every touchpoint has a purpose: to build familiarity, make the range easy to understand and invite people to experience it for themselves," says Silungile Cebekhulu, brand manager for Reboost at The Beverage Company.

Nine campuses

University-based creators ex...