South Africa, Nov. 11 -- The four-part campaign, Accidental Naked Ads, was developed by Naked's in-house creative team and brought to life with director Ari Kruger and Patriot Films.

Kruger, known for his work on the Tali's Wedding Diaries, Tali's Baby Diary and Suzelle DIY, brings his comedy credentials to a campaign built around the moment an advertising fantasy falls apart.

"Advertising spends a lot of time pretending people have perfect lives. Insurance advertising then tends to tell them how badly things could go wrong, or how much money they could save," says Shane Durrant, head of marketing at Naked.

"We wanted to have some fun with both conventions. What happens when the person in the perfume ad has the kind of day the rest of ...