South Africa, July 30 -- Toyota then let Frans, with his friend Ruan Pienaar tagging along, give the audience his honest opinion of the car.

All in Bloemfotein - not what you picture when you think of an electric car ad - but that's exactly why Toyota and the Studio One team at Publicis Groupe Africa thought it was the perfect place to show off the bZ4X.

Because the battery-electric bZ4X isn't your run-of-the-mill EV, it's a Toyota all-wheel drive SUV made to handle real South African conditions.

Hence the tagline for the new campaign is It Just Got Real.

The campaign consists of three long-form episodes and several short-form content pieces. The campaign comes to life with Bloemfontein as the backdrop as Frans and Ruan set out to see...