South Africa, Sept. 15 -- The campaign comes as the brand rolls out a new and improved customer and digital experience, alongside a refreshed brand identity and punchy TVC. At the heart of the work is a simple insight: often, you don't know what you don't know - or, as UFC champion Dricus du Plessis puts it, "hulle weet nie wat ons weet nie".

New and improved customer and digital experience "Our platform now offers a modern, mobile-first experience with simplified navigation and a more intuitive customer journey. Enhancements such as one-click quotes, secure OTP verification and smarter comparison tools reduces friction, making it easier to quote, buy and re-buy insurance," says Mark Goosen, head of marketing for Hippo.

Goosen notes tha...