South Africa, March 26 -- The campaign brings Guinness' Official Beer partnership with the Premier League to life in key markets, including Africa and Asia, by celebrating "Extra" fans and the matchday rituals that travel across time zones.

Through 'Guinness Extra', Guinness is elevating and extending the extraordinary feeling of belonging that makes matchdaysLovely Days for fans.

The creative idea is rooted in a brand truth: Guinness Foreign Extra Stout is called extra because it was originally brewed with extra hops and a higher gravity than Guinness Draught to help preserve the beer during long sea voyages.

In the same spirit, the films spotlight fans whose devotion travels through extra support, extra fandom and extra belief, even ...