South Africa, Aug. 21 -- Wet Leg frontwoman Rhian Teasdale leads the action for Deutsche Telekom's Not a Passenger campaign, which brings the strategy to life by way of a high-octane car ride with Teasdale at the wheel. The cinematic film serves as a striking reminder to Gen Z to tune out the backseat drivers served up by algorithms and lock into their own internal signal.

Rhian Teasdale stars in the film, which shows her navigating a barrage of pressures and unsolicited advice, bombarded by noise, opinions, and advice attempting to throw her off track. As she starts the car, a voice announces, "You're listening to Passenger FM," and she then sets off around what becomes a computer game-style obstacle course of persistent influencers sel...