South Africa, July 29 -- Court drama

The campaign, Get Even With Corners from BMW + AGMC, the authorised importer of BMW Group vehicles for Dubai, Sharjah and the Northern Emirates, is created by Serviceplan Middle East.

Few things are more universally frustrating than losing a fight with a corner, from a bed to a table corner. The pain is immediate, the humiliation lasts longer, and somehow, there's never any justice. But, while some corners may remain undefeated in bedrooms, hallways and living rooms, there are others that BMW M was made to conquer.

The Get Even With Corners campaign centres on an online film which puts corners on trial in a stylised black-and-white courtroom drama before revealing, after a lifetime of losing to corn...