South Africa, Sept. 7 -- But as markets become more connected and information moves faster, communications has become central to how organisations build relevance, trust and influence.

I recently attended Africa Global PR Week in Nairobi, which brought together more than 1000 senior delegates from over 35 countries. What stood out was not just the scale, but who was in the room: representatives from the African Union, senior communications and PR leaders, government officials, media and executives from major African and global organisations. Emmanuel Lubanzadio, Africa lead at OpenAI, also joined the programme for a fireside chat on AI and technology.

This is worth paying attention to. When institutions and organisations of this scale s...