India, Sept. 14 -- Renault has unveiled the Niagara pick-up in Argentina, marking the first major product reveal under its new futuREady strategy for international markets. Designed specifically for Latin America, the Niagara brings together the cabin comfort and connected technology expected from an SUV with the load-carrying ability and off-road focus of a pick-up. The model is aimed at a market where pick-ups are increasingly being used as personal and lifestyle vehicles, rather than only as workhorses.

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Renault will initially focus on Brazil, Argentina and Colombia, with sales in other Latin American markets planned later. The Niagara is more than a new pick-up for Renau...