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AI didn't write this. But it could have.

South Africa, July 25 -- "Did you use ChatGPT*?" This has to be one of the toughest questions out there to answer at the moment, because you just don't know what people want to hear as an answer. Op... Read More


From clicks to tills: How to drive and measure year-end sales success

South Africa, July 25 -- With Vicinity Media's 1st party, POPIA-compliant location data and Vicinity 4D Targeting, you can target audiences based on behaviour, intent, and location - then measure what... Read More


Why editorial credibility is your brand's new north star in the age of AI search

South Africa, July 25 -- For years, we've preached the gospel of earned media, thought leadership, and building genuine authority. This isn't just about getting a mention; it's about strategic positio... Read More


Dear brand manager - Let's talk about those "millions in prizes" promotions

South Africa, July 25 -- I'm talking about risk-insured prize promotions. You know what I am referring to. bold headlines promising "millions in prizes," "guaranteed rewards," and other shiny phrases ... Read More


#WPRD2025 | Retroviral's Mike Sharman: PR is the dark arts of integrated marketing communications

South Africa, July 25 -- Chief creative officer of Retroviral, which has made more brands 'go viral, globally' than any other agency in Africa. You will have seen his work for Checkers Sixty60, Kreepy... Read More


Mandela Day: purpose in action

South Africa, July 24 -- Each year on 18 July - Nelson Mandela's birthday - South Africans are called to reflect, recommit, and take action. Across the country, individuals and organisations honour hi... Read More


What South Africans crave: Unlocking the R190bn fast food economy

South Africa, July 24 -- South Africa's fast-food and quick-service restaurant (QSR) market is moving fast, and smart marketers know they need more than sales data to stay ahead. Behind every combo, c... Read More


From silos to synergy: How real collaboration builds better brands

South Africa, July 24 -- That changed in 2018. I had just joined a new account at another agency when I encountered something different. The team at Carat didn't just respond to briefs. They leaned in... Read More


#WPRD2025 | OnPoint PR's Vista Kalipa: PR builds narratives, weaves stories and amplifies diverse voices

South Africa, July 24 -- "I believe that in a world where the hustle often overshadows our humanity, we need to rekindle the spirit of connection in public relations. By prioritising mental health ove... Read More


Maria Sharapova joins Lewis Hamilton as global ambassador for CFI

South Africa, July 24 -- Campaigns Renowned for her achievements on the court and her expansive success beyond it, including business, fashion, media, wellness, and recently interior design, the fina... Read More