South Africa, Oct. 12 -- What happens to an advertising billboard once its campaign has come to an end? For Go Big Media, the answer is increasingly simple: give it a second life.

As an outdoor advertising company, Go Big Media works with billboard banners every day. Rather than allowing old banners to remain unused in storage or reach the end of their useful life, the company has found a way to transform them into something practical, durable and meaningful: school bags and pencil cases for children in need.

The initiative forms part of Go Big Media's broader commitment to sustainability and its belief that waste can become an opportunity when businesses look at materials differently.

Old billboard banners, which have already served t...