Rising digital ad costs push brands to rethink e-commerce growth strategy

New Delhi, April 15 -- Consumer brands are reworking their e-commerce marketing strategies as digital advertising becomes more expensive with diminishing incremental reach, prompting a shift away from... और पढ़ें

Food takes centre stage in Ikea India's growth strategy

Bengaluru, April 9 -- At an Ikea store in India, a shopper's journey often ends where it quietly begins again-with a tray of food. "Food is a major driver of traffic for us. It's among the biggest re... और पढ़ें

Your new AC, fridge may cost more this season due to the US-Iran war

Bengaluru, March 31 -- Consumers planning to buy air conditioners (ACs), air coolers, refrigerators, or washing machines this summer may have to pay more, as appliance makers prepare to raise prices b... और पढ़ें

Why gated societies are the new growth engine for brands in India

BENGALURU, March 26 -- On a recent weekend, a quick commerce firm set up a sampling stall inside a 130-apartment Bengaluru housing society, offering freebies, app discounts and instant deliveries to r... और पढ़ें

Amazon Ads widens play for measurable outcomes

BENGALURU, March 26 -- As digital advertisement budgets become more contested, Amazon is using its 10-year anniversary in India to push a pitch focused on measurable outcomes across platforms. "The co... और पढ़ें

At 10, Amazon Ads sharpens commerce-led play in a crowding ad market

BENGALURU/MUMBAI, March 25 -- As digital ad budgets become more contested, Amazon is using its 10-year anniversary in India to push a pitch focused on measurable outcomes across platforms. "The conce... और पढ़ें

India faces plastic packaging crunch: Crude oil prices and hoarding create scarcity for F&B firms

Bengaluru, March 19 -- A sharp rise in crude oil-linked raw material prices is unsettling India's plastic packaging industry, but a bigger disruption is being caused by companies securing and stockpil... और पढ़ें

Startups spark a revolution in appliances as they rethink design and tech to fit modern Indian homes

BENGALURU, March 18 -- India's home appliances market is drawing a surge of new entrants from design-led startups to D2C brands, each trying to rewire how Indians cook, clean and live at home. From g... और पढ़ें

Atomberg's next spin as it prepares for IPO: From selling fans to supplying components

Bengaluru, March 17 -- After disrupting India's ceiling fan market with energy-efficient motors, Atomberg Technologies is now targeting the appliance supply chain, expanding into component manufacturi... और पढ़ें

Cult.fit's fitness playbook widens: Affordable gyms, Pilates studios and products fuel growth

BENGALURU, March 9 -- Cult.fit is widening its playbook beyond traditional gyms, betting on affordable fitness centres, niche formats such as premium Pilates studios, and consumer products to drive it... और पढ़ें

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