Bengaluru, Sept. 9 -- The Open Network for Digital Commerce (ONDC), the government-backed digital infrastructure to democratize e-commerce, is shifting its focus to logistics, mobility, and transport, while adopting a more targeted approach to retail.

The objective is now primarily to aggregate farmers' produce and bring it online to give them wider access to buyers, as well as to bring made-in-India products, particularly through DigiHaat, to the open network. Logistics, auto bookings and ticketing are emerging as other key areas, according to three people familiar with the strategy.

ONDC's earlier retail push focused more heavily on driving consumer orders across categories such as food and grocery, effectively positioning the network...