Mumbai, April 6 -- From Cadbury's iconic dancing girl on the cricket field in 1993, to a campaign that lets you generate a song for your loved one using artificial intelligence (AI) tools, Mondelez ha... Read More
New Delhi, April 2 -- When the covid-19 pandemic's first wave hit India early in 2020, locking people at home, no one expected it to last long. But it did. Two suitcase makers from Mumbai, among the ... Read More
Mumbai, March 24 -- The 19th edition of the Indian Premier League (IPL) begins this weekend, where all eyes will be on the defending champions Royal Challengers Bengaluru, who clinched their first eve... Read More
Mumbai, March 22 -- French alcohol major Pernod Ricard recently appointed Debasree Dasgupta as chief marketing officer of its India arm. She moved back to the country from Sweden, where she was Pernod... Read More
Mumbai, March 8 -- Sexual wellness brand Bold Care's first brush with virality was in 2024, when it released a saas bahu style soap opera ad starring actor (and investor) Ranveer Singh, along with adu... Read More
Mumbai, March 2 -- As the International Cricket Council (ICC) increasingly seeks global brand partnerships and takes cricket to wider audiences, leading sports marketing agency Omnicom FUSE is betting... Read More
Mumbai, March 2 -- Amazon India has waived seller commissions on all goods priced under Rs.1,000, expanding a policy first introduced in April for products priced under Rs.300. The e-commerce firm sai... Read More
MUMBAI, Feb. 26 -- Once dismissed as an "ugly" shoe, Crocs is now betting big on India. The American clog and sandal brand has made the country a top-six priority market globally, signalling its ambit... Read More
New Delhi, Feb. 23 -- Four months ago, mass market shoe brand Campus dropped a peppy number starring Hindi film actor Kriti Sanon. The ad tried to bust myths about "strong" women, by literally burstin... Read More
New Delhi, Feb. 22 -- Indian tourists flying out for the first time are flocking to southeast Asian countries, while the well-travelled make their way to Europe and North America, combining travel wit... Read More