Mumbai, Dec. 22 -- As the world's consumer artificial intelligence (AI) race is heating up, Big Tech contenders have been plying us with ads on how their generative AI tools can ease our lives, from h... Read More
Mumbai, Dec. 21 -- In early December, fast-food chain McDonald's released a Christmas Special advertisement, just like many brands do during this time of the year. While most brands seek to evoke warm... Read More
New Delhi, Dec. 21 -- Real estate firms have long preferred traditional advertising and marketing messages-choosing billboards over Instagram ads and sticking to celebrity endorsements and the promise... Read More
Mumbai, Dec. 16 -- Gajendra Singh Shekhawat, India's Union minister for tourism and culture, on 15 December informed the Lok Sabha, through written replies, of the government's initiatives to promote ... Read More
New Delhi, Dec. 14 -- A complaint lodged in the Lok Sabha has brought Indian laws around vaping into focus. Vapes or e-cigarettes are banned in India, yet a Member of Parliament (MP) was allegedly usi... Read More
Mumbai, Dec. 11 -- AB InBev, the maker of Budweiser beer, announced a two-year sponsorship contract with the International Cricket Council on Thursday, spanning men's and women's tournaments in all fo... Read More
New Delhi, Dec. 7 -- Snap Inc. has not had a chief marketing officer since 2023; until Grace Kao was promoted to the role earlier this year. She has a difficult balancing act to pull off: to keep the... Read More
New Delhi, Dec. 7 -- When Parvaiz tried to impress Emraan Hashmi with an off-key version of 'Kaho na kaho' in The Ba***ds of Bollywood, the homage to Bollywood's 'serial kisser' went viral. But the ru... Read More
New Delhi, Dec. 7 -- Last week, the Broadcast Audience Research Council (Barc) was hit by a scandal-Malayalam news channel Twentyfour News accused the Council's employees of colluding with a rival cha... Read More
New Delhi, Nov. 27 -- Two of the advertising world's Big Four holding companies- Interpublic Group and Omnicom-officially merged this week. The combined entity, formed almost a year after the Omnicom ... Read More