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M&E content costs need moderation in 2026

India, Dec. 26 -- Going into 2026, India's media and entertainment (M&E) industry will make greater use of Artificial Intelligence in production of films and shows, will be more careful with programmi... Read More


M&E content costs need moderation in 2026

MUMBAI, Dec. 26 -- Going into 2026, India's media and entertainment (M&E) industry will make greater use of Artificial Intelligence in production of films and shows, will be more careful with programm... Read More


AI avatars find their place in the influencer biz

India, Dec. 19 -- Last week, The New York Times reported that the increased use of AI-generated influencers in the global tourism industry has got the human content creators worried about being replac... Read More


How the Netflix-Warner Bros deal might touch India

India, Dec. 12 -- When Netflix agreed to buy Warner Bros. Discovery's (WBD) television, film studio and streaming businesses at an enterprise value of nearly $82.7 billion, the American streaming serv... Read More


How the Netflix-WBD deal might touch India

India, Dec. 12 -- When Netflix agreed to buy Warner Bros. Discovery's (WBD) television, film studio and streaming businesses at an enterprise value of nearly $82.7 billion, the American streaming serv... Read More


Brands betting big on multi-sensory marketing

India, Dec. 5 -- Skoda Auto India recently launched Octavia RS (Rally Sport), a limited-edition performance vehicle which saw all the 100 cars get booked in less than 30 minutes. The response was hear... Read More


Brands betting big on multi-sensory marketing

India, Dec. 5 -- Skoda Auto India recently launched Octavia RS (Rally Sport), a limited-edition performance vehicle which saw all the 100 cars get booked in less than 30 minutes. The response was hear... Read More


Consumers flaunt health, fitness as new status markers

India, Nov. 28 -- Recently, Dabur India launched Siens (pronounced Science), a premium nutraceutical brand focused on daily wellness, gut health and skin health. Other than collagen and nail gummies, ... Read More


Consumers flaunt health, fitness as new status markers

India, Nov. 28 -- Recently, Dabur India launched Siens (pronounced Science), a premium nutraceutical brand focused on daily wellness, gut health and skin health. Other than collagen and nail gummies, ... Read More


Why AI-generated epics are all the rage today

India, Nov. 21 -- Upon its release in 1975, Hindi mythological film Jai Santoshi Maa hit the jackpot in theatres while its devotional songs were chartbusters on All India Radio. Anita Guha, who played... Read More