Publication

Byline

Location

Monsoons, dampness, and the quest for moisture absorbents

New Delhi, Aug. 2 -- I'm going to be away from home for a fortnight. Like any Mumbai resident, I'm less worried about missing home than what those two weeks in the monsoon will do to my closets. I'm ... और पढ़ें


How ghosting became the umbrella term for all the ways people go MIA in digital life

New Delhi, July 22 -- For three months, K. Gupta was building a relationship with someone. Dates would turn into weekends, plans would spill into the following month. She had, as she puts it, "calenda... और पढ़ें


Creator-led activation events: Are brands losing authenticity in the pursuit of visibility?

New Delhi, July 19 -- He reaches for the kulfi like someone who's been waiting for it all day, peels back the wrapper, licks it in slow motion from different angles until someone capturing this on a s... और पढ़ें


Stitch incoming: How the reaction economy went from commentary to rewarding condemnation

New Delhi, July 10 -- You're scrolling through Instagram. A video starts playing: someone mid- sentence in a podcast clip, a movie scene, a news interview. Hovering in the corner, superimposed over ... और पढ़ें


The cycle of tap, regret, repeat in a frictionless world

New Delhi, June 19 -- Ever "liked" your ex's old picture while stalking their Instagram at 1am? Or worse, their current partner's? Accidentally forwarded a risque meme to your boss because they were a... और पढ़ें